TMRC helps test your Websites with users across the globe, websites adds to the presence of a company. It’s not just about having a good looking website, it’s about making it user friendly, in order to drive more business. We focus on understanding the overall user experiences of websites and highlight usability issues, navigation issues and overall experience of your websites.
Services
Services
Remote Usability Testing
TMRC conducts Remote Usability Testing with user base spread across the globe from one location, most often it is not possible to test users based in different countries with the allocated budgets hence we use online conferencing technologies to conduct remote usability studies. These studies are mostly conducted test websites, application design concepts, prototypes and mobile and tablet-based applications.
Focus Group
The Market Research Company (TMRC) has conducted focus groups around the globe for over a decade now. We are well-equipped with our own Focus Group Labs and have been executing Focus Group studies in China, Singapore, UK, Europe and Australia; we can handle all of your focus group needs, including:
- Recruiting Participant as per persona
- Providing well experienced Moderators
- Project management and Coordination with your teams from start to finish
- Handle translation needs if needed
- Provide Fast Turnaround/Results
TMRC conducts moderated discussion amongst a group of opinionated individuals who are brought together to discuss and share their opinions on anything that requires design, development and success. This provides and evokes rich qualitative data on market and consumer perceptions and is a resourceful method for tasks like brand image, product design, development and testing, consumer surveys, advertising testing, movie or feature film ideas, quality of food at restaurants etc.
TMRC’s unique methodology in conducting classical focus group discussions has paved a path towards successful outcomes in understanding consumer’s desires, beliefs, attitudes, reactions to ideas and concepts.
In-Depth Interviews (IDI)
The Market Research Company’s (TMRC) In-Depth Interviews embodies proficiency in direction and execution, having conducted them in a number of Countries it is carried out with ease and in a seamless process. TMRC uses this powerful tool to draw deeply embedded information from people and for a variety of purposes and projects.
What we do:
- Acute exploration into audience’s perspectives, opinions and feelings
- Retrieve insights from a target audience
- Elicit a vivid picture of collected qualitative data
We recommend this technique for tasks such as:
- Content Analysis,
- Intensive Usability Tests,
- Elaborate Tests on Services/Products/Experiences.
TMRC is flexible in employing tools to conduct In-Depth Interviews, One-on-one being the most common. We even alter our methods and style it to suit the research elements.
Qualitative Research
The Market Research Company (TMRC) is a leading market research consortium with a team of highly skilled professionals with over two decades of hands-on experience, enabling healthy decision making and providing solutions. This gives TMRC the edge over others to produce a wholesome report for client’s better understanding of their services/product.
TMRC’s Qualitative Research revolves around reasoning and analysis of unstructured information owing to the topic in focus. It is an intensive method of research that is used to understand complex traits like human behaviour, motives, emotions, attitudes, values, culture and lifestyle.
Here is a useful tool we use to focus on:
- Observation
- Interviews
- Analysis
- Measures
- Evaluations
We use this method of research to give you vision into your offerings as well as options to beat out the obstacles that hinder progress.
Quantitative Research
TMRC is adept in the field of quantitative research. With a range of sampling strategies and quantitative survey options like online, telephonic, in-person, we provide greater insights on market research studies and are conducted using smooth and cost effective procedures.
We take care to customize the process and techniques for each project as per its requirement like:
- Research Objective
- Research Requirement
- Quality Control of the research
Having expertise and a resourceful staff TMRC has the ability to deliver the right measure of insightful information along with befitting problem solving keys in the line of quantitative research.
Automobile Clinics and Drive Tests
The Market Research Company (TMRC) contains dexterity in this particular line having performed and administered Automotive research abroad, in the USA to be specific. We have resourceful networks to take on all your automotive research needs right from:
- New launches
- Foresight
- Spares
- Cost evaluations and budgets,
- Accessories
- Integrated systems (navigation machines, music and other integrated chips)
- Design (look and feel)
Comprising of a hand full of auto aficionados TMRC has got just the right mix of able and passionate personnel to give you precise details on the research. As we have established favourable networking systems over the years our resources are bound by no limits.
We have solutions to any and all of your concerns.
In-Store Location Projects
The Market Research Company (TMRC) focuses on seamless execution, authentic information, weighed and effective measures when we carry out in-store location projects.
A team with hands on experience makes analytics and execution give a lot more flair in preparing and presenting a crisp report for our clientele.
TMRC works towards delivering:
- Insight driven innovative techniques
- Break-through ideas
- Retaining loyalty
- Advocacy
The in-store location forums are vast; here are a few we focus on:
- Clothing and accessories in retail outlets
- Consumer appliances and electronics
- Grocery shopping at supermarkets
- Shopping in malls.
TMRC imparts reality perception of consumer prerequisites.
Ethnography
The Market Research Company’s (TMRC) ethnographic research team is well capacitated with skilled professionals to provide integrated analytical information. We use this holistic approach to go beyond the barriers of focus groups by observing and interviewing people in their natural habitat.
Key Features :
- Provision of real world understanding of consumer wants, preferences and motivations,
- Examination of environments and socio-cultural influences on people,
- Translation of insights,
- Strategic business models,
- Customer loyalty
- Integrity in producing authentic information and data.
We take care of all your needs from products, online, culture, infrastructure, medicine to IT. With no preconceived beliefs and open to draw as much data as possible our results are actionable and sure to bring about a renaissance.
Product Taste Tests and Product Placements
The Market Research Company (TMRC) has engaged in product research projects with some of the world’s most renowned brands and companies, and it has the profound ability to execute research in the most apt manner.
Here are a few key areas we focus on:
- Placement
- Packaging
- Testing
- Promotion
Competitive
- Comparative
We at TMRC present cutting edge solutions to clients in these areas eliciting their tastes and preferences, impact on users, and customer satisfaction.
Provide quick insights into product functioning, how to increase turnover rate in a short span, what features to eliminate and how to improve the product on the whole.
TMRC employs Focus groups and One-on-one interviews extensively for this research.