Qualitative Research

Specialised in quality of work we gather insights, qualitative analysis and interpret information to deliver effective and powerful research. As passionate and creative research organization, we see our role as making sense of the way consumers see the world, what they really think? And what they really need?

Focus Groups

Concepts, ideas, prototypes and finished products are tested to understand their functionality, purpose and need in the market. We use Focus Groups for many such activities by bringing together the right segment of profiled people and study their views and opinions on the target product. To test new concepts and prototypes focus groups is an excellent methodology to use.

Website Testing

TMRC helps test your Websites with users across the globe, websites adds to the presence of a company. It’s not just about having a good looking website, it’s about making it user friendly, in order to drive more business. We focus on understanding the overall user experiences of websites and highlight usability issues, navigation issues and overall experience of your websites.

Remote Usability Testing

TMRC conducts Remote Usability Testing with user base spread across the globe from one location, most often it is not possible to test users based in different countries with the allocated budgets hence we use online conferencing technologies to conduct remote usability studies. These studies are mostly conducted test websites, application design concepts, prototypes and mobile and tablet-based applications.

Ethnography study

Existence of diverse cultures in the world requires inventors to understand cultural roots of varied regions in order to give their product access to a wide market of users. For such requirements ethnography study is a powerful tool to use to shape and mould many designs into products suitable for different cultures.

Comparative/ Preference research

Entrepreneurs are continually on a mission to understand the choice and preferences of their end customers, constantly comparing their products and services against a tight competition brand to better their business module. Our comparative research study helps customers understand end users tastes, purchase decisions and the differentiator mark.

In this research, users are either asked to work with 2 potential designs or one potential design and another existing design. Users are to give their opinions and preferences about the two designs, usually in one-on-one interviews. This research do not unveil major usability issues but definitely reveals visual attributes and ease of use and can narrow down on the most liked design.