In-Depth Interviews

In-Depth Interviews (IDI)

The Market Research Company’s (TMRC) In-Depth Interviews embodies proficiency in direction and execution, having conducted them in a number of Countries it is carried out with ease and in a seamless process. TMRC uses this powerful tool to draw deeply embedded information from people and for a variety of purposes and projects.

What we do:

  • Acute exploration into audience’s perspectives, opinions and feelings
  • Retrieve insights from a target audience
  • Elicit a vivid picture of collected qualitative data

We recommend this technique for tasks such as:

  • Content Analysis,
  • Intensive Usability Tests,
  • Elaborate Tests on Services/Products/Experiences.

TMRC is flexible in employing tools to conduct In-Depth Interviews, One-on-one being the most common. We even alter our methods and style it to suit the research elements.